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Bora Mesut Palas

Nurus Office Furniture – Rebranding

Rebranding project for Nurus, a high-end office furniture company based in Istanbul. Since this was a school project for my pre-graduation design class, they wanted us to rebrand the corporate identity WITHOUT changing the logotype and the main (anthracite) brand color and develop a new visual identity that focused on the brand insights/strategy. After examining the brand, the values it has stood for, insights and the overall product line I've decided to create the visual "world" with shapes, colors and textures directly from the products they've proudly manufactured through the years. Hope you enjoy the outcome.