arrow-left-lightarrow-leftarrow-right-lightarrow-rightarrow-thin-left arrow-thin-right browser-search cup heart indicator laptop layers layout-4boxes layout-sideleft mail-heart mail map-pin mixer mouse nav paintbucket pencil-ruler phone picture play video
Bora Mesut Palas

MentalUP Brain Games – Rebranding

MentalUP is a brain training game platform for kids; created by academicans from Yıldız Teknik University, medical specialists and also supported by Tübitak, The Scientific and Technological Research Council of Turkey. Contains more than 60 visual brain exercises and already used by more than 50.000 families, it offers kids aged 5+ to improve their mental skills like memory, attention, focus, problem solving etc. When they first approached me, they were lacking both visual and strategic brand approach so we started the rebranding phase with brand architecture, defined the audience, researched their expectations, set the brand values and strategy, then moved to visual updates; chose the new brand colors and limited them to two, updated logo/tagline, website layout, written wording tone, game interface, video storyboard and social media visual guidelines so everything visual and written would be matching with each other. The result was satisfactory for both sides. Enjoy!