Wide-range branding project for Dr. Tea Co, a new-wave tea house chain from Ankara, Turkey. Also a collaboration with Istanbul-based interior design office Robin’s Design. Starting only with the name and the interior project drafts in hand, it all started by setting the overall insights, target audience, brand values, brand positioning, visual market research and a long list of do’s & don’ts before constructiong the visual world. After brand strategy was done, we’ve moved to visual brand identity phase and I’ve designed every signle detail from wet wipes to dynamic outdoor signs (see the video) while staying loyal to the brand values and visual guidelines. Enjoy!