Brand architecture, naming and wide-range branding design for Bosomist; a lovely pilates, yoga, functional training and pole dance studio based in Istanbul. After understanding the client expectations, developing a brand architecture based on the brand values/insights and finishing the naming phase, the struggle was to develop a flexible and unique visual world both to reflect the brand values and fit the visual needs of a modern, disciplined, warm-blooded and high quality "modern sports" studio. The solution I've found was taking the words Body, Soul, Mind and Studio as they are different elements from the periodic table, getting together to bond a disciplined, scientific and professional stance. (Yeah, hardcore Breaking Bad fan here.) Using warm colors and sans-serif typography to reflect the warm-blooded and happy approach was also a must-made choice to soften the "Full Harward" appearance. Combined both and finally I had a unique, minimal and living identity that can be applied to many mediums while giving the the hint of wide-range sportive services that Bosomist provides with discipline, quality and happiness. Enjoy!